About Midland Escape
Founded in 2020, Midland Escape brings people together through outdoor adventure, wellness experiences, and unforgettable group activities. All our activities are led by highly skilled instructors, wellness specialists, and outdoor experts. With years of experience and a passion for the outdoors, our team ensures every session is engaging, safe, and rewarding. Whether it’s a corporate retreat, a group getaway, or a special occasion, we create memorable experiences that energise, inspire, and reconnect people with nature.
Our Mission
At the heart of Midland Escape is a commitment to empowering people to take better care of their health and well-being. We believe that time in nature, engaging in movement, and connecting with others can have a profound impact on both mental and physical health.
Our Vision
To be Ireland’s leading provider of wellness experiences, helping individuals and groups step away from their daily routines and embrace the benefits of nature, movement, and social connection.
Our Values
Wellness & Well-being
We champion activities that improve mental and physical health, from high-energy challenges to mindful relaxation.
Community & Connection
Whether it’s a corporate team, a group of friends, or a school outing, we bring people together in a fun and meaningful way.
Adventure for All
We believe that health and wellbeing is for everyone and strive to make our experiences inclusive and accessible.
Respect for Nature
We encourage responsible outdoor experiences that protect and celebrate our natural environment.
Our Team
Willie Hyland
Director
Eimear Hyland
Head of Finance
Alison O'Kelly
Marketing Manager
Jordan Walshe
Activities Coordinator.
Shane Phelan
Operational Manager
Willie Hyland
Director
Willie set up Midland Escape in 2020. Willie has a passion for empowering people and helps give them the tools to look after their health and well-being. Willie played sport at an elite level including inter county hurling with Laois for 11 years, college hurling with Limerick I.T. and shinty for Ireland. The former Laois senior star represented his county with distinction during his 11 year career with them.
It was during this time that Willie really saw the benefits of teamwork, camaraderie and positive energy. He is a big believer in the benefits of well-being activities. Exercise is a scientifically proven mood booster, decreasing levels of both depression and anxiety. Yoga and Meditation work to control and calm the mind.
Eimear Hyland
Head of Finance
Eimear joined Midland Escape in 2023.
Eimear is also a qualified secondary school teacher. She has over 15 years teaching experience. Although her responsibility is finance, Eimear herself is an accomplished sports person winning a camogie all Ireland with Laois back in 2015.
Eimear is passionate about the holistic side of the business and has been known to participate in some of our Mindfulness Meditation classes but her favourite activity is Hiking and Qi Gong.
She is mother to 5 small kids and balances this with keeping the books right!
Alison O'Kelly
Marketing Manager
Alison joined Midland Escape in 2023. Her main duty is overseeing the marketing operations at Midland Escape.
Alison’s background is in marketing and communications. She is currently completing a Business Degree in Dublin City University (DCU), and holds a certificate in Digital Marketing. Alison has extensive experience in the marketing field and is always developing and implementing effective marketing strategies in Midland Escape.
Her passion for promoting health and wellness led her to Midland Escape, where she actively participates in organising corporate wellness days. She also enjoys getting involved in events that enhance team morale.
Outside of work, Alison enjoys hiking, swimming, and Pilates. She also loves reading and listening to music.
Shane Phelan
Operational Manager
Shane joined Midland Escape in 2026
Shane holds a Level 8 degree in Business Management and has a strong background in operations and customer-focused roles. He has developed a keen ability to keep things running smoothly while ensuring customers consistently have a positive and engaging experience.
Shane is responsible for the day-to-day operations in Midland Escape and although it is a very intense role, it is hugely enjoyable as no one day is the same.
With a hands-on approach, Shane is heavily involved in running events and ensuring everything operates seamlessly behind the scenes. He thrives on problem-solving and improving processes to enhance both efficiency and customer satisfaction.
Outside of work, Shane has a big interest in GAA, along with staying active, socialising, and spending time with friends.
Jordan Walshe
Operations Manager
Jordan joined Midland Escape in 2021.
Jordan’s background is in teaching, qualifying from Mary Immaculate College with an Arts Degree in 2020. Jordan has huge experience working with teenagers and is quickly able to develop a good repour with them.
He has a huge passion for adventure sports and that is what steered him to work for Midland Escape. Jordan is happiest when on a Mountain Bike Trail or on an SUP going down the Barrow!
Jordan completes the Ring of Kerry cycle yearly. Jordan is responsible for the day-to-day operations in Midland Escape and although it is a very intense role it is hugely enjoyable as no one day is the same.
Outside of work Jordan enjoys reading, listening to music and GAA.
Your Perfect Escape Awaits!
Whether you’re planning a group getaway, a corporate retreat, or a fun-filled adventure, Midland Escape is here to make it happen. Get in touch with our team today to book your bespoke experience that boosts wellbeing, fosters community and finds inner calm.
Sustainability
Sustainability and environmental responsibility are at the core of our business. We are committed to minimising our impact on nature while delivering exceptional experiences. From responsible sourcing to eco-friendly practices, we continuously strive to protect and preserve our surroundings. Learn more in our ESG policy.
